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Diversity within Canadian businesses: 50 – 30 Challenge

Canada's greatest resource is its people. Businesses benefit from having the right people in the right places to reflect Canada's diverse population.

However, the reality is that women, racialized persons, those who identify as LGBTQ2, Indigenous persons, and people with disabilities are underrepresented in positions of economic influence and leadership, including on corporate boards and in senior management.

Creation of the 50 – 30 Challenge

On Monday, October 19, Minister Bains announced that the Government of Canada is collaborating with the private sector and diversity organizations to develop a 50 – 30 Challenge to increase the representation and inclusion of diverse groups within corporate Canada.

Challenge's objective

Participating companies and not-for-profit organizations will agree to strive voluntarily to reach 50% gender parity and 30% representation of underrepresented groups in senior positions.

Sign up

If your business is interested in participating in the Challenge, visit the 50 – 30 Challenge webpage to sign up or to learn more.

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